Electric Mixer History

KitchenAid Classic K45SSWH Tilt-Head Stand Mixer - 250W - White - Stand Mixer

KitchenAid Classic K45SSWH Tilt-Head Stand Mixer – 250W – White – Stand Mixer

The Electric Mixer has only been around about 100 years but it has made cooking and baking much quicker and easier. Herbert Johnson is the inventor of the electric mixer. He thought of it while watching a baker in 1908. The baker was mixing bread dough with a spoon. Herbert decided he would invent something that would do the job much easier.

His mammoth 80 quart Hobart mixer was the standard for commercial mixers by 1915. Hobart wanted to expand to the home residential market but World War 1 put a halt to his intentions. He did do some market testing with company executives in 1918.

The executives’ wives absolutely loved this new gadget.

By 1919 the expensive $189 (that’s $2,000 in today’s dollars) 5 quart KitchenAid countertop mixer was put on the market. The mixers were really heavy too at 65 pounds.  Because of the cost and size, retailers didn’t take to well to the KitchenAid mixers so Hobart started a direct sales force of women who went door to door demonstrating the electric mixer to housewives across America. An interesting fact is that the KitchenAid mixer’s mechanics today are still very similar to early models. Some of the old attachments will still fit on todays’ models.

Sunbeam Heritage Series 6-Speed Handheld Mixer - Silver

Sunbeam Heritage Series 6-Speed Handheld Mixer – Silver

The Sunbeam MixMaster was invented in  1930  by Ivar Jepson and retailed at $18.25. That still was expensive  for housewives of that era (it would be $240 in today’s money).

Even though the MixMaster was invented during the depression, it still was a hit. By 1936 it was selling 300,000 mixers a year. Sunbeam came out with it’s hand held MixMaster in 1952. Today, their are many brands of electric mixers. The two leaders are still the KitchenAid standing mixer and the Sunbeam MixMaster.

Thanks for visiting Electric Mixers!

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6 thoughts on “Electric Mixer History

  1. Refrigerator repair Sacramento on said:

    By the way, Which works better for kneading bread – food processors or electric mixers?

  2. I think no one(especially bakers) would ever like go back mixing dough by just using a spoon. It’s very tiring and time consuming. Thanks to this man that invented the electric mixer to make cooking and baking quicker and easier.
    armil@commercialelectric´s last [type] ..Reliable Electricians

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